May 31st, 2011

As the options grow for online learning and career schools, the schools are doing more to try to make theirs stand out among students like you. Career schools and online universities have invested lots in the ads, which aren’t shoddy commercials like you would find on your local cable access channel. Look at enough of them, and there are some common themes in the commercials, shown on TV and online.
The stars are not the facilities, but adults who are at various stages of their life – some at home with kids, others in what appear to be unhappy job situations, others who have this overall wistful look in their eyes that there’s got to be something better for them out there. At times, some ads can be too schmaltzy, and as a result, people have even created parodies of school commercials on Facebook and YouTube.
Here’s a look at five real ads. Which ones do you think make the grade?
University of Phoenix
By the end of this minute-long ad, where the names of students are repeated over and over, you can’t help but think to yourself, “Everybody’s doing it. I want to be a Phoenix, too!” The ad plays up the camaraderie of college (even if you never see fellow students face to face) by using comments from adults in majors ranging from communications to business to psychology to share their testimonials. Everything is great at Phoenix, these professionally-dressed students say, from the teachers available around the clock and the current curriculum to the way the education prepares students for a real-world experience. It just leaves us with one question – we don’t have to wear suits and ties when taking the classes, do we?
Grand Canyon University
If you’re waiting for a shot of the breathtaking Grand Canyon, you’re going to be disappointed in this commercial. Instead, it shows students on a bus, walking with kids, in the military, and even washing a car staring into their reflection and seeing happy new futures. I saw my reflection on my computer screen early this morning and flinched because my morning look can be so scary, especially after just four hours of sleep. That’s a horror movie. For this school, with classes online or on campus, it’s more of an inspiration that students can find their purpose.
DeVry University’s Keller School of Management
DeVry makes it clear – their students are up late and early. You’ll be studying on a bus, at the kitchen counter, on your couch. The male voiceover is filled with awe and inspiration for the “5 a.m. scholar,” the “work-to-school warrior,” and the “middle-of-the-night study group.” A few things I wanted more of from this commercial: I would loved to see the baby try to eat the pink marker (my baby would have tried to grab that marker away from me immediately) and where did the woman at the end of the commercial get that cute polka-dotted scarf?
Argosy University
This commercial is the most snooze-worthy of the ads here, and that’s coming from someone who enjoys playing the piano. It’s focused on a 42-year-old mom of twins playing piano (by herself, for starters) in a house that’s eerily all too clean to have kids living there. Turns out she’s considering a doctoral degree in psychology, but the scene makes me wonder: Why isn’t she at work and just how does she have time to play the piano? Maybe it’s just my own issue: My desk chair is right behind a piano and I haven’t had time to tickle the ivory in weeks.
Capella University
This action-filled ad keeps you guessing the whole time. Where is the driver heading? Who’s in the wreck? Is this a trailer for the next “Fast and Furious”? Nope, it’s … well, I don’t want to spoil anything.
Which commercial would you give an A+ (or an F)? Tell us below.












