The Big Business of Back-to-School

the big bucks of back-to-schoolIf you’ve ever doubted what a big business back-to-school has become, consider the fact that retailers have begun their back-to-school push in June – before some students are even out of school!

“In seven and a half years, I’ve never once seen so much emphasis put on back-to-school before July 4,” National Retail Federation (NRF) spokeswoman Kathy Grannis told Advertising Age this summer.

It’s no surprise why – according to NRF’s 2013 Back-to-School Spending Survey, combined back-to-school and back-to-college spending is expected to reach $72.5 billion this year, making it the second biggest season for retailers (Christmas is first).

Take a look at a few marketing extravaganzas to get a picture of just how big a business back-to-school has become.

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Invalidation of AP Test Scores Punishing Students Who Are Not at Fault

Invalidation of AP Test Scores Punishing Students Who Are Not at Fault“Take a seat” isn’t as simple of a task as it seems for nearly 250 students from Mills High School in Millbrae, California. As these students prepared all year for Advancement Placement exams, little did they know that rather than having their study habits determine the outcome of the test’s fate, where they sat while taking the test would instead.

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